VP Sales/Marketing wants to meet his targets. With ASH  the VP can:  Have a dedicated sales/pre-sales resource that prepares his visits (schedule, material, ensure right level of participation), follow up and shorten the sale cycle. Execute faster than competition. Ability to be active in Asia and serve the customers in local time. Faster build up of channels. ASH assist us to translate our international partnerships into meaningful local relationships.  CFO wants to see revenues up and cost under control. With ASH  the CFO can:  Bring forward revenue (shorter saes cycle). Enjoy significant savings in comparison to alternatives such as relocation of staff to Asia Pacific. Enjoy savings in all categories: cost of flights, cost of workers, service providers. CEO/MD wants a cost effective working startegy to Asia Pacific . With ASH  the CEO/MD can:  Build up operations fastest ahead of competition. Minimize risk. See results .