Pearls of wisdom with relevance to ASH:   Sun Tzu, Chinese general ~ 500 B.C.   ASH enables your smooth speedy, yet planned and well prepared penetration to the market place: "Opportunities multiply as they are seized."   "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. "   "To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues."  Recommended reading: SUN TZU ON THE ART OF WAR   Confucius:  “Real knowledge is to know the extent of one's ignorance”. ASH has management experience and credo of recruiting top performers specialists that have the knowledge and experience for the job. We will suggest “head-hunting” of key personal with proven track record of ability to execute with channels and customers. “Success depends upon previous preparation, and without such preparation there is sure to be failure”. It is expensive to “try and error” in the Asian markets.  “To practice five things under all circumstances constitutes perfect virtue; these five are gravity, generosity of soul, sincerity, earnestness, and kindness.” ASH founders are involved in social investments. They pioneered a birthday program which celebrated since 2004 more than 500 birthdays of orphans in Singapore and started in 2006 to replicate the program in Thailand. It also pioneered a computer lab in Haven Kids Home near our office together with industry leaders M1, Lenovo, Oracle, Informatics and SCS.